Privacy Policy

The controller within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:

ARB AG for Ambulance Services in the Biel Region
Kristian Schneider
Werkhofstrasse 10
2503 Biel/Bienne

Phone: 032 325 15 50
Email: arbag@ambulanz-biel.ch
Website: https://ambulanz-biel.ch/

General Note

Pursuant to Article 13 of the Swiss Federal Constitution and the federal data protection provisions (Data Protection Act, DSG), every person has the right to privacy and to protection against the misuse of their personal data. The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the applicable data protection laws and this Privacy Policy.

In cooperation with our hosting providers, we strive to protect our databases as effectively as possible against unauthorized access, loss, misuse, or tampering.

Please note that data transmission over the Internet (e.g., when communicating via email) may be subject to security risks. It is not possible to completely protect data from access by third parties.

By using this website, you consent to the collection, processing, and use of data as described below. In general, this website can be visited without registration. In such cases, data such as the pages accessed, the names of the files accessed, and the date and time are stored on the server for statistical purposes, without this data being directly linked to you personally. Personal data, in particular your name, address, or email address, is collected on a voluntary basis whenever possible. Your data will not be disclosed to third parties without your consent.

Processing of Personal Data

Personal data refers to any information relating to an identified or identifiable individual. A data subject is a person whose personal data is being processed. Processing encompasses any handling of personal data, regardless of the means or methods used, including, in particular, the collection, disclosure, acquisition, erasure, storage, alteration, destruction, and use of personal data.

We process personal data in accordance with Swiss data protection law. Furthermore, to the extent that the EU GDPR applies, we process personal data in accordance with the following legal bases in connection with Article 6(1) of the GDPR:

  • Consent (Art. 6(1)(a) of the GDPR) – The data subject has given consent to the processing of personal data concerning him or her for a specific purpose or for several specific purposes.
  • Contract performance and pre-contractual inquiries (Art. 6(1)(b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures taken at the data subject’s request.
  • Legal obligation (Art. 6(1)(c) of the GDPR) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Protection of vital interests (Art. 6(1)(d) of the GDPR) – Processing is necessary to protect the vital interests of the data subject or of another natural person.
  • Legitimate interests (Art. 6(1)(f) of the GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
  • The application process as a pre-contractual or contractual relationship (Art. 9(2)(b) GDPR) – To the extent that, as part of the application process, special categories of personal data within the meaning of Art. 9(1) GDPR (e.g. health data, such as severe disability status or ethnic origin) are requested from applicants so that the controller or the data subject can exercise the rights arising from labor law and the law on social security and social protection and fulfill their respective obligations in this regard, such processing is carried out pursuant to Art. 9(2)(b) GDPR, or in the case of the protection of the vital interests of applicants or other persons pursuant to Article 9(2)(c) GDPR, or for the purposes of preventive healthcare or occupational medicine, for the assessment of an employee’s fitness for work, for medical diagnosis, care, or treatment in the health or social sector, or for the administration of systems and services in the health or social sector pursuant to Art. 9(2)(h) GDPR. In the case of the provision of special categories of data based on voluntary consent, their processing is carried out on the basis of Article 9(2)(a) of the GDPR.

We process personal data for as long as is necessary to fulfill the relevant purpose or purposes. Where longer retention periods are required due to legal and other obligations to which we are subject, we restrict processing accordingly.

Relevant Legal Bases

In accordance with Article 13 of the GDPR, we are providing you with the legal bases for our data processing activities. Unless the legal basis is specified in the privacy policy, the following applies: The legal basis for obtaining consent is Article 6(1)(a) and Article 7 of the GDPR; the legal basis for processing to fulfill our services, implement contractual measures, and respond to inquiries is Article 6(1)(b) of the GDPR; the legal basis for processing to fulfill our legal obligations is Article 6(1)(c) of the GDPR, and the legal basis for processing to safeguard our legitimate interests is Article 6(1)(f) of the GDPR. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) of the GDPR serves as the legal basis.

Safety measures

We implement appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the art, the costs of implementation, and the nature, scope, context, and purposes of the processing, as well as the varying likelihood and severity of the risks to the rights and freedoms of natural persons, in order to ensure a level of security appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as access to, input of, and disclosure of the data, ensuring its availability, and maintaining its separation. Furthermore, we have established procedures that ensure the exercise of data subjects’ rights, the erasure of data, and responses to data breaches. Furthermore, we take the protection of personal data into account from the very beginning of the development and selection of hardware, software, and procedures, in accordance with the principle of data protection by design and by default.

Transfer of personal data

In the course of our processing of personal data, it may happen that the data is transferred to or disclosed to other agencies, companies, legally independent organizational units, or individuals. Recipients of this data may include, for example, service providers entrusted with IT tasks or providers of services and content integrated into a website. In such cases, we comply with legal requirements and, in particular, enter into appropriate contracts or agreements with the recipients of your data to ensure the protection of your data.

Data processing in third countries

If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)), or if such processing occurs in connection with the use of third-party services or the disclosure or transfer of data to other individuals, entities, or companies, this is done solely in accordance with legal requirements.

Subject to explicit consent or a transfer required by contract or law, we process data in third countries only if they have a recognized level of data protection, are bound by contractual obligations through the European Commission’s standard data protection clauses, hold relevant certifications, or have binding internal data protection policies (Art. 44–49 GDPR, EU Commission information page: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

Privacy Policy for Cookies

This website uses cookies. Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie is primarily used to store information about a user during or after their visit to a website. The stored information may include, for example, language settings on a website, login status, a shopping cart, or the point at which a video was viewed. We also include other technologies that perform the same functions as cookies under the term “cookies” (e.g., when user information is stored using pseudonymous online identifiers, also known as “user IDs”).

The following types and functions of cookies are distinguished:

  • Temporary cookies (also known as session cookies): Temporary cookies are deleted at the latest when a user leaves a website and closes their browser.
  • Persistent cookies: Persistent cookies remain stored even after the browser is closed. For example, this allows a user’s login status to be saved or preferred content to be displayed immediately when the user visits a website again. Similarly, users’ interests—which are used for audience measurement or marketing purposes—can be stored in such a cookie.
  • First-party cookies: First-party cookies are set by us.
  • Third-party cookies: Third-party cookies are primarily used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or strictly necessary) cookies: Cookies may be strictly necessary for the operation of a website (e.g., to store logins or other user input, or for security reasons).
  • Statistics, marketing, and personalization cookies: Cookies are also typically used for audience measurement and when a user’s interests or behavior (e.g., viewing certain content, using features, etc.) on individual websites are stored in a user profile. Such profiles are used, for example, to display content to users that corresponds to their potential interests. This process is also referred to as “tracking,” i.e., tracking users’ potential interests. To the extent that we use cookies or “tracking” technologies, we will inform you separately in our Privacy Policy or when obtaining your consent.

Information on Legal Bases: The legal basis on which we process your personal data using cookies depends on whether we ask for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is your explicit consent. Otherwise, the data processed using cookies is processed on the basis of our legitimate interests (e.g., in the business operation of our online offering and its improvement) or, if the use of cookies is necessary to fulfill our contractual obligations.

Storage period: Unless we provide you with specific information regarding the storage period of persistent cookies (e.g., as part of a so-called cookie opt-in), please assume that the storage period may be up to two years.

General Information on Withdrawal of Consent and Objection (Opt-Out): Depending on whether the processing is based on consent or legal authorization, you have the option at any time to withdraw your consent or to object to the processing of your data through cookie technologies (collectively referred to as “opt-out”). You can initially express your objection through your browser settings, e.g., by disabling the use of cookies (although this may also limit the functionality of our online offering). Objections to the use of cookies for online marketing purposes can also be expressed through a variety of services, particularly in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can find further information on how to object in the details provided regarding the service providers and cookies used.

Processing of cookie data based on consent: We use a cookie consent management system through which users can grant, manage, and revoke their consent to the use of cookies, as well as to the processing activities and providers specified within the cookie consent management system. In this context, the declaration of consent is stored so that the request does not have to be repeated and to be able to provide proof of consent in accordance with legal obligations. Storage may occur on the server side and/or in a cookie (so-called opt-in cookie, or using comparable technologies) to be able to associate the consent with a user or their device. Subject to specific information provided by cookie management service providers, the following applies: The duration of consent storage may be up to two years. In this process, a pseudonymous user identifier is generated and stored along with the time of consent, details regarding the scope of consent (e.g., which categories of cookies and/or service providers), as well as the browser, system, and device used.

  • Types of data processed: Usage data (e.g., websites visited, content interests, access times), meta/communication data (e.g., device information, IP addresses).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Legal basis: Consent (Art. 6(1)(a) of the GDPR), legitimate interests (Art. 6(1)(f) of the GDPR).

Privacy Policy for SSL/TLS Encryption

This website uses SSL/TLS encryption for security purposes and to protect the transmission of confidential information, such as the inquiries you send to us as the website operator. You can recognize an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the padlock icon in your browser’s address bar.

If SSL or TLS encryption is enabled, the data you send to us cannot be read by third parties.

Privacy Policy for Server Log Files

The provider of this website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:

  • Browser type and browser version
  • operating system used
  • Referrer URL
  • Hostname of the connecting computer
  • Time of the server request

This data cannot be linked to specific individuals. We do not combine this data with other data sources. We reserve the right to review this data at a later date if we become aware of specific indications of unlawful use.

Third-party services

This website may use Google Maps to embed maps, Google Invisible reCAPTCHA to protect against bots and spam, and YouTube to embed videos.

These services provided by the U.S.-based company Google LLC use cookies, among other things, and as a result, data is transferred to Google in the United States; however, we do not believe that this involves any personal tracking based solely on the use of our website.

Google has committed to ensuring an adequate level of data protection in accordance with the U.S.-EU and U.S.-Swiss Privacy Shield frameworks.

For more information, please see Google’s Privacy Policy.

Privacy Policy for the Contact Form

If you submit an inquiry to us via the contact form, we will store the information you provide in the form—including the contact details you enter there—for the purpose of processing your inquiry and in case we have any follow-up questions. We will not share this information without your consent.

Privacy Policy for Newsletter Data

If you would like to subscribe to the newsletter offered on this website, we need your email address as well as information that allows us to verify that you are the owner of the provided email address and that you consent to receiving the newsletter. No other data is collected. We use this data exclusively to send you the requested information and do not share it with third parties.

You may revoke your consent to the storage of your data and email address, as well as their use for sending the newsletter, at any time—for example, by clicking the “unsubscribe” link in the newsletter.

Privacy Policy for the Comment Feature on This Website

In addition to your comment, the comment feature on this website also stores information about the time the comment was posted, your email address, and—if you are not posting anonymously—the username you have chosen.

Storage of the IP address

Our comment feature stores the IP addresses of users who post comments. Since we do not moderate comments on our site before they are published, we need this information so that we can take action against the author in the event of legal violations, such as insults or propaganda.

Subscribe to comments

As a user of this site, you can subscribe to comments after logging in. You will receive a confirmation email to verify that you are the owner of the email address you provided. You can unsubscribe from this feature at any time by clicking the link in the informational emails.

Services subject to a fee

In order to provide paid services, we request additional information, such as payment details, so that we can process your order. We store this data in our systems until the statutory retention periods have expired.

Use of Google Maps

This website uses Google Maps. This allows us to display interactive maps directly on the website and enables you to use the map feature conveniently. When you visit the website, Google receives information that you have accessed the corresponding page of our website. This occurs regardless of whether you are logged in to a Google account or do not have a Google account. If you are logged in to Google, your data will be directly associated with your account. If you do not wish for this association with your Google profile, you must log out before activating the button. Google stores your data as usage profiles and uses them for advertising, market research, and/or to tailor its website to your needs. Such analysis is carried out in particular (even for users who are not logged in) to deliver targeted advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, in which case you must contact Google to exercise this right. Further information regarding the purpose and scope of data collection and its processing by Google, as well as additional information regarding your rights in this regard and settings options for protecting your privacy, can be found at: www.google.de/intl/de/policies/privacy.

Google Ads

This website uses Google Conversion Tracking. If you arrived at our website via an ad served by Google, Google Ads will place a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad served by Google. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages on our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to that page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Ads customers who have opted in to conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

If you do not wish to participate in tracking, you can refuse the placement of the cookie required for this purpose—for example, by adjusting your browser settings to generally disable the automatic placement of cookies, or by configuring your browser to block cookies from the domain “googleleadservices.com.”

Please note that you must not delete the opt-out cookies unless you do not want any tracking data to be collected. If you have deleted all cookies from your browser, you will need to set the respective opt-out cookie again.

Use of Google Remarketing

This website uses the remarketing feature provided by Google Inc. This feature is used to display interest-based ads to website visitors within the Google Display Network. A so-called “cookie” is stored in the website visitor’s browser, which makes it possible to recognize the visitor when they visit websites that belong to Google’s advertising network. On these sites, the visitor may be shown ads that relate to content the visitor has previously viewed on websites that use Google’s remarketing feature.

According to Google, no personal data is collected during this process. However, if you do not wish to use Google’s remarketing feature, you can generally disable it by adjusting the relevant settings at http://www.google.com/settings/ads. Alternatively, you can disable the use of cookies for interest-based advertising through the Network Advertising Initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.

Use of Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter “Google”. reCAPTCHA is used to verify whether data entry on our websites (e.g., in a contact form) is performed by a human or by an automated program. To do this, reCAPTCHA analyzes the website visitor’s behavior based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various pieces of information (e.g., IP address, the duration of the website visitor’s stay on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google. The reCAPTCHA analyses run entirely in the background. Website visitors are not notified that an analysis is taking place.

Data processing is carried out on the basis of Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated scanning and spam. For more information about Google reCAPTCHA and Google’s privacy policy, please visit the following links: https://www.google.com/intl/de/policies/privacy/ and https://policies.google.com/terms?hl=de.

Privacy Policy for Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the data controller for this website is located outside the European Economic Area or Switzerland, data processing for Google Analytics is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “Google.”

The statistics we collect allow us to improve our services and make them more appealing to you as a user. This website also uses Google Analytics to track visitor activity across devices using a user ID. If you have a Google account, you can disable cross-device tracking of your usage in your account settings under “My Data” > “Personal Data.”

The legal basis for the use of Google Analytics is Article 6(1)(f) of the GDPR. The IP address transmitted by your browser as part of Google Analytics is not combined with other data held by Google. Please note that on this website, Google Analytics has been extended with the code “_anonymizeIp();” to ensure the anonymized collection of IP addresses. As a result, IP addresses are processed in a truncated form, thereby precluding any personal identification. To the extent that the data collected about you is personally identifiable, such identification is immediately precluded, and the personal data is consequently deleted without delay.

Only in exceptional cases is the full IP address transmitted to a Google server in the United States and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator.

Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the United States and stored there. You can prevent the storage of cookies by adjusting your browser settings accordingly; however, please note that in this case you may not be able to use all features of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: Disable Google Analytics.

You can also prevent the use of Google Analytics by clicking this link: Disable Google Analytics. This will store a so-called opt-out cookie on your device, which prevents Google Analytics from processing your personal data. Please note that if you delete all cookies on your device, these opt-out cookies will also be deleted, meaning that you will need to set the opt-out cookies again if you wish to continue preventing this form of data collection. The opt-out cookies are set per browser and computer/device and must therefore be activated separately for each browser, computer, or other device.

Privacy Policy for Google AdSense

We use Google AdSense on this website. This is an advertising program provided by Google Inc. In Europe, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services. Google AdSense allows us to display ads on this website that are relevant to our content.

Google AdSense uses cookies to display ads relevant to users, improve campaign performance reports, or prevent users from seeing the same ads multiple times. Using a cookie ID, Google tracks which ads are displayed in which browser and can thus prevent them from being shown multiple times. In addition, Google AdSense can use cookie IDs to track so-called conversions related to ad requests. This is the case, for example, when a user sees a Google Ads ad and later visits the advertiser’s website using the same browser and makes a purchase there. According to Google, Google Ads cookies do not contain any personally identifiable information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google’s server. Through the integration of Google Ads, Google receives information that you have accessed the relevant section of our website or clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or are not logged in, there is a possibility that Google may obtain and store your IP address.

You can prevent your data from being tracked in several ways:

  1. by adjusting your browser settings accordingly; in particular, blocking third-party cookies means that you will not receive ads from third-party providers;
  2. by disabling conversion tracking cookies by configuring your browser to block cookies from the domain “www.googleadservices.com”, https://adssettings.google.com; please note that this setting will be reset if you clear your cookies;
  3. by disabling interest-based ads from providers participating in the “About Ads” self-regulatory campaign via the link https://www.aboutads.info/choices; please note that this setting will be reset if you clear your cookies;
  4. by permanently disabling cookies in your Firefox, Internet Explorer, or Google Chrome browsers via the link https://www.google.com/settings/ads/plugin. Please note that in this case, you may not be able to fully use all features of this website.

The legal basis for the processing of your data is a balancing of interests, according to which there are no overriding legitimate interests on your part that would preclude the processing of your personal data as described above (Art. 6(1)(f) GDPR). For more information about Google Ads from Google, please visit https://ads.google.com/intl/de_DE/home/, and for general information about data protection at Google: https://www.google.de/intl/de/policies/privacy. Alternatively, you can visit the Network Advertising Initiative (NAI) website at https://www.networkadvertising.org.

Privacy Policy for the Use of Google Web Fonts

This website uses web fonts provided by Google to ensure consistent font display. When you visit a page, your browser loads the necessary web fonts into its cache to display text and fonts correctly. If your browser does not support web fonts, a standard font from your computer will be used.

For more information about Google Web Fonts, visit https://developers.google.com/fonts/faq and review Google’s Privacy Policy: https://www.google.com/policies/privacy/

Google Tag Manager

Google Tag Manager is a solution that allows us to manage so-called website tags via a user interface, enabling us, for example, to integrate Google Analytics and other Google marketing services into our online offering. Tag Manager itself, which implements the tags, does not process any personal data of users. With regard to the processing of users’ personal data, please refer to the following information regarding Google services. Terms of Service: https://www.google.com/intl/de/tagmanager/use-policy.html.

Privacy Policy for the Use of Hotjar

This website uses Hotjar to improve user experience. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe). Mouse clicks, as well as mouse and scroll movements, may be recorded. Keyboard inputs made on this website may also be recorded. No personally identifiable information is collected in the process. Hotjar uses a tracking code to collect and transmit your data. As soon as you visit our website, the Hotjar tracking code automatically collects data based on your activity and stores it on Hotjar’s servers (located in Ireland). In addition, cookies placed on your computer or device by the website also collect data. For more information on how Hotjar works, visit this page: https://www.hotjar.com/privacy.

If you wish to opt out of Hotjar’s data collection, please click here: https://www.hotjar.com/opt-out.

Privacy Policy for Facebook

This website uses features provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. When you visit our pages that contain Facebook plugins, a connection is established between your browser and Facebook’s servers. Data is transmitted to Facebook during this process. If you have a Facebook account, this data may be linked to it. If you do not want this data to be associated with your Facebook account, please log out of Facebook before visiting our site. Interactions, in particular the use of a comment function or clicking a “Like” or “Share” button, are also transmitted to Facebook. You can learn more at https://de-de.facebook.com/about/privacy.

Privacy Policy for Twitter

This website uses features provided by Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA. When you visit our pages that contain Twitter plugins, a connection is established between your browser and Twitter’s servers. Data is transmitted to Twitter during this process. If you have a Twitter account, this data may be linked to it. If you do not want this data to be associated with your Twitter account, please log out of Twitter before visiting our site. Interactions, in particular clicking a “Retweet” button, are also transmitted to Twitter. You can learn more at https://twitter.com/privacy.

Privacy Policy for Instagram

Our website incorporates features from the Instagram service. These features are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our pages with your user account. Please note that, as the provider of these pages, we have no knowledge of the content of the data transmitted or how it is used by Instagram.

For more information, please see Instagram’s Privacy Policy: http://instagram.com/about/legal/privacy/

Privacy Policy for LinkedIn

We use the marketing services of the social network LinkedIn, operated by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”), as part of our online offering.

These websites use cookies, which are text files stored on your computer. This allows us to analyze how you use the website. For example, we can measure the effectiveness of our ads and show users products they have previously shown interest in.

This includes, for example, information about the operating system, the browser, the website you previously visited (referrer URL), which pages the user visited, which links the user clicked on, and the date and time of your visit to our website.

The information generated by the cookie regarding your use of this website is transmitted in pseudonymized form to a LinkedIn server in the United States and stored there. LinkedIn does not, therefore, store the name or email address of the individual user. Rather, the data mentioned above is assigned only to the user on whose device the cookie was created. This does not apply if the user has permitted LinkedIn to process the data without pseudonymization or if the user has a LinkedIn account.

You can prevent cookies from being stored by adjusting your browser settings accordingly; however, please note that in this case you may not be able to use all features of this website to their full extent. You can also object to the use of your data directly with LinkedIn: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

We use LinkedIn Analytics to analyze and regularly improve the use of our website. The statistics we collect allow us to enhance our offerings and make them more engaging for you as a user. All LinkedIn companies have adopted the Standard Contractual Clauses to ensure that the data transfers to the United States and Singapore necessary for the development, operation, and maintenance of the services are carried out in a lawful manner. If we ask users for consent, the legal basis for processing is Article 6(1)(a) of the GDPR. Otherwise, the legal basis for the use of LinkedIn Analytics is Article 6(1)(1)(f) of the GDPR.

Third-party information: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; User Agreement and Privacy Policy.

Newsletter per WhatsApp

You can also subscribe to our free newsletter via the WhatsApp instant messaging service. WhatsApp is a service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of WhatsApp Inc., 1601 Willow Road, Menlo Park, California 94025, USA; both are hereinafter referred to as “WhatsApp.” Some user data is processed on WhatsApp servers in the United States.

However, through its certification under the EU-US Privacy Shield, WhatsApp guarantees that EU data protection standards are upheld even when data is processed in the United States. WhatsApp also provides additional information on data protection.

To receive our newsletter via WhatsApp, you need a WhatsApp account. For details on what data WhatsApp collects during registration, please refer to WhatsApp’s privacy policy mentioned above.

If you then sign up to receive our newsletter via WhatsApp, the mobile phone number you enter during the sign-up process will be processed by WhatsApp. In addition, your IP address, as well as the date and time of your sign-up, will be stored. As part of the sign-up process, we will obtain your consent to receive the newsletter, provide a detailed description of its content, and refer you to this Privacy Policy.

The legal basis for sending the newsletter and conducting the analysis is Article 6(1)(a) of the GDPR.

You may revoke your consent to receive the newsletter at any time with immediate effect in accordance with Article 7(3) of the GDPR. To do so, you simply need to notify us of your revocation. You can also block the receipt of the newsletter by adjusting the settings in the WhatsApp app on your device.

Audio and Video Conferences

We use audio and video conferencing services to communicate with our users and other individuals. In particular, we use these services to conduct audio and video conferences, virtual meetings, and training sessions such as webinars.

We use only services that ensure adequate data protection. In addition to this Privacy Policy, any terms and conditions of the services used—such as terms of use or privacy policies—also apply.

In particular, we use Zoom, a service provided by the U.S.-based company Zoom Video Communications Inc. Zoom also grants the rights set forth in the European General Data Protection Regulation (GDPR) to users in Switzerland. Further details regarding the nature, scope, and purpose of data processing can be found in Zoom’s Privacy Policy and on its “Legal and Privacy” page.

YouTube Privacy Policy

This website incorporates features of the “YouTube” service. “YouTube” is owned by Google Ireland Limited, a company incorporated and operating under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland, which operates the services in the European Economic Area and Switzerland.

Your legal agreement with “YouTube” consists of the terms and conditions available at the following link: https://www.youtube.com/static?gl=de&template=terms&hl=de. These terms constitute a legally binding agreement between you and “YouTube” regarding the use of the services. Google’s Privacy Policy explains how “YouTube” handles your personal data and protects your information when you use the service.

Privacy Policy for Vimeo

This website incorporates plugins from the video portal Vimeo, operated by Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA. Whenever you visit a page that features one or more Vimeo video clips, a direct connection is established between your browser and a Vimeo server in the United States. Information about your visit and your IP address is stored there. When you interact with the Vimeo plugins (e.g., by clicking the play button), this information is also transmitted to Vimeo and stored there. For more detailed information on how Vimeo collects and uses your data, please refer to Vimeo’s privacy policy.

If you have a Vimeo account and do not want Vimeo to collect data about you through this website and link it to your Vimeo account information, you must log out of Vimeo before visiting this website.

In addition, Vimeo calls the Google Analytics tracker via an iFrame in which the video is embedded. This is Vimeo’s own tracking system, to which we have no access. You can prevent tracking by Google Analytics by using the opt-out tools that Google provides for certain web browsers. You can also prevent Google from collecting the data generated by Google Analytics and related to your use of the website (including your IP address), as well as prevent Google from processing this data, by downloading and installing the browser plugin available at the following link:

https://tools.google.com/dlpage/gaoptout?hl=de

Amazon Associates Program

Based on our legitimate interests within the meaning of Article 6(1)(f) of the GDPR, we participate in the Amazon EU Partner Program, which is designed to provide a platform for websites through which advertising revenue can be earned by placing advertisements and links to Amazon (affiliate system). As an Amazon Partner, we earn a commission on qualifying purchases.

Amazon uses cookies to track the origin of orders. Among other things, Amazon can determine that you clicked on the affiliate link on our website and subsequently purchased a product from Amazon.

For more information about Amazon’s use of data and your options for objecting, please refer to the company’s Privacy Policy at the following link: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates.

Contractual Services

We process data from our contractual and business partners, such as customers and prospective customers (collectively referred to as “contractual partners”), in connection with contractual and similar legal relationships, as well as related measures and communications with contractual partners (or in the pre-contractual phase), for example, to respond to inquiries.

We process this data to fulfill our contractual obligations, to safeguard our rights, and for the purposes of administrative tasks associated with this information as well as for business organization. We disclose the data of our contractual partners to third parties within the framework of applicable law only to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations, or with the consent of the data subjects (e.g., to involved telecommunications, transportation, and other support services, as well as subcontractors, banks, tax and legal advisors, payment service providers, or tax authorities). Contractual partners are informed about other forms of processing, e.g., for marketing purposes, within the scope of this Privacy Policy.

We inform our contractual partners of which data is required for the aforementioned purposes either before or during the data collection process, e.g., in online forms, through special markings (e.g., colors) or symbols (e.g., asterisks or similar), or in person.

We delete the data after the expiration of statutory warranty and similar obligations, i.e., generally after 4 years, unless the data is stored in a customer account, e.g., as long as it must be retained for legal archiving purposes (e.g., for tax purposes, typically 10 years). We delete data disclosed to us by the contractual partner in connection with an order in accordance with the terms of the order, generally upon completion of the order.

To the extent that we use third-party providers or platforms to provide our services, the terms and conditions and privacy policies of the respective third-party providers or platforms apply to the relationship between users and those providers.

Customer Account: Contracting parties may create an account within our online platform (e.g., a customer or user account, hereinafter “customer account”). If registration of a customer account is required, contracting parties will be notified of this requirement as well as of the information needed for registration. Customer accounts are not public and cannot be indexed by search engines. As part of the registration process, as well as subsequent logins and use of the customer account, we store customers’ IP addresses along with the times of access in order to verify the registration and prevent any misuse of the customer account.

If customers have closed their accounts, the data associated with those accounts will be deleted, unless retention is required by law. It is the customer’s responsibility to back up their data upon closing their account.

Analysis and Market Research: For business reasons and to identify market trends as well as the needs of our contractual partners and users, we analyze the data we have on business transactions, contracts, inquiries, etc. The group of data subjects may include contractual partners, prospective customers, customers, visitors, and users of our online services.

The analyses are conducted for the purposes of business evaluations, marketing, and market research (e.g., to identify customer groups with different characteristics). In doing so, we may take into account the profiles of registered users, including their information—such as details regarding services used—where available. The analyses are used solely by us and are not disclosed externally, unless they are anonymous analyses based on aggregated, i.e., anonymized, data. Furthermore, we respect users’ privacy and process the data for analytical purposes using pseudonyms whenever possible and, where feasible, anonymously (e.g., as aggregated data).

Shop and E-Commerce: We process our customers’ data to enable them to select, purchase, or order the chosen products, goods, and related services, as well as to facilitate payment and delivery or fulfillment. Where necessary for the fulfillment of an order, we engage service providers—in particular postal, freight, and shipping companies—to carry out delivery or fulfillment for our customers. We use the services of banks and payment service providers to process payment transactions. The required information is identified as such during the ordering or comparable purchase process and includes the details necessary for delivery, provision, and billing, as well as contact information to facilitate any necessary communication.

Agency Services: We process our clients’ data as part of our contractual services, which may include, for example, conceptual and strategic consulting, campaign planning, software and design development, consulting, and maintenance, implementation of campaigns and processes, handling, server administration, data analysis, consulting services, and training services.

Provision of our services in accordance with our bylaws

We process the data of our members, supporters, prospective clients, customers, or other individuals in accordance with the federal data protection regulations (Data Protection Act, DSG) and the EU GDPR pursuant to Art. 6(1)(b) GDPR, provided that we offer contractual services to them or act within the scope of an existing business relationship—e.g., with members—or are ourselves recipients of services and contributions. In all other cases, we process the data of data subjects in accordance with Article 6(1)(f) of the GDPR based on our legitimate interests, e.g., in connection with administrative tasks or public relations activities.

The data processed in this context, as well as the nature, scope, purpose, and necessity of its processing, are determined by the underlying contractual relationship. This generally includes personal identification and master data (e.g., name, address, etc.), as well as contact details (e.g., email address, phone number, etc.), contract details (e.g., services used, content and information provided, names of contact persons), and, if we offer services or products subject to payment, payment details (e.g., bank account information, payment history, etc.).

We delete data that is no longer necessary for the fulfillment of our statutory purposes. This is determined based on the respective tasks and contractual relationships. In the case of business-related processing, we retain the data for as long as it may be relevant for business transactions, as well as with regard to any warranty or liability obligations. The necessity of retaining the data is reviewed at irregular intervals. In all other respects, the statutory retention obligations apply.

Notice Regarding the Transfer of Data to the United States

Our website incorporates tools from companies based in the United States, among other things. When these tools are active, your personal data may be transferred to the respective companies’ servers in the United States. Please note that the United States is not a safe third country within the meaning of EU data protection law. U.S. companies are required to disclose personal data to law enforcement agencies, and you, as the data subject, would have no legal recourse against this. It cannot therefore be ruled out that U.S. authorities (e.g., intelligence agencies) may process, analyze, and permanently store your data located on U.S. servers for surveillance purposes. We have no influence over these processing activities.

Copyrights

All copyrights and other rights to the content, images, photos, or other files on this website belong exclusively to the operator of this website or to the specifically named rights holders. Prior written consent from the copyright holder must be obtained for the reproduction of any files.

Anyone who infringes copyright without the consent of the relevant rights holder may be subject to criminal prosecution and, in some cases, liable for damages.

General Disclaimer

All information on our website has been carefully reviewed. We strive to ensure that the information we provide is up-to-date, accurate, and complete. Nevertheless, the occurrence of errors cannot be completely ruled out, and therefore we cannot guarantee the completeness, accuracy, or timeliness of the information, including journalistic and editorial content. Liability claims for material or immaterial damages resulting from the use of the information provided are excluded, unless there is evidence of intentional or grossly negligent conduct on our part.

The publisher may, at its sole discretion and without notice, modify or delete text and is under no obligation to update the content of this website. Use of or access to this website is at the visitor’s own risk. The publisher, its clients, or partners are not liable for any damages, including direct, indirect, incidental, special, or consequential damages, allegedly arising from a visit to this website, and therefore assume no liability in this regard.

The publisher also assumes no responsibility or liability for the content or availability of third-party websites accessible via external links on this website. The operators of the linked sites are solely responsible for their content. The publisher hereby expressly distances itself from all third-party content that may be subject to criminal or civil liability or that violates public decency.

Changes

We may update this Privacy Policy at any time without prior notice. The most recent version published on our website is the one that applies. If this Privacy Policy is part of an agreement with you, we will notify you of any changes via email or by other appropriate means in the event of an update.

Questions for the Data Protection Officer

If you have any questions about data protection, please send us an email or contact the data protection officer listed at the beginning of this privacy policy.

Source: SwissAnwalt